一 | Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。 AI摘要 首届海峡两岸马仙信俗文化周在福建柘荣启动。活动依托国家级非遗，搭建闽台交流桥梁，推动非遗传承与文旅融合，深化两岸民间合作。 8月19日，首届海峡两岸（柘荣）马仙信俗文化周暨第六届马仙信俗非遗启动仪式在福建省宁德市柘荣县仙屿公园举行。
二 | 活动以“两岸一家·同谒马仙·自在柘荣”为主题，立足国家级非遗马仙信俗文化资源，搭建闽台民俗文化交流桥梁，推动非遗活态传承与文旅融合发展。 马仙是中华平安女神、福建三大女神之一。据了解，马仙信俗源于唐代，以“忠孝、慈爱、安康”为核心内涵，是海峡两岸同胞共同的文化瑰宝，是联结两岸同胞血脉亲情的精神纽带。 启动仪式 近年来，宁德坚持以情促融、以业促合，推动宁台融合发展不断走深走实，产业合作项目不断落地，交流往来频繁，两岸青年创业研学平台持续搭建。启动仪式现场，宁德市委常委陈怡表示，宁台两地一衣带水、文脉相连，希望柘荣持续擦亮马仙信俗非遗品牌，宁德将继续做好非遗保护、传承、发展，欢迎台湾乡亲多到闽东寻根探亲、开展交流合作，体验宁德的开放包容与热情好客。 柘荣县委书记詹少铃认为，马仙信俗蕴含的“忠孝、慈爱、安康”精神，是柘荣文化的根与魂。他说，柘荣县始终牢记“把‘闽东之光’传播开去”的嘱托，坚持系统化保护、大众化传承、产业化发展，让非遗融入城市肌理，让文化浸润百姓生活。柘荣将始终秉持着开放包容的态度，诚挚邀请八方宾客常来感受山水之秀、非遗之美，热忱欢迎台湾同胞寻根谒祖、投资兴业。
三 | 中国社会科学院荣誉学部委员、中国民俗学会荣誉会长刘魁立谈到，马仙信俗植根闽浙千年，是两岸同胞割不断的文化脐带。两岸持续开展非遗活态传承活动，希望本次活动能架起连接两岸的沟通桥梁。 非遗节目表演 启动仪式现场还进行马仙信俗题材电影《平安的女儿》推介，发布全国巡展计划。随后举行的马仙信俗综合展示上，鸣钟擂鼓、平安灯舞、八佾舞、传统伞舞等非遗节目轮番上演。 启动仪式后，当日十三境马仙民俗展演队伍沿城区主干道开展巡游。嘉馨文化园同步开启“自在柘荣 非遗赋美”游园雅集，集中展示柘荣剪纸、高山白茶、布袋戏、太子参等非遗技艺与农特产品，供两岸宾客互动体验。 民俗展演队伍巡游 文化周期间，两岸专家学者走进东狮山马仙文化核心区，参观“柘荣现象”传习馆、非遗体验馆，溯源柘荣文化脉络；探访富溪古镇、中华游氏文化园等，感受乡村振兴与对台交流基地建设成果；深入靴岭尾剪纸村、鸳鸯草场、宝鉴宅等少数民族和美村寨，沉浸式体验剪纸、畲族风情等本土特色非遗。
四 | 据悉，柘荣县将以本次文化周为契机，建立两岸马仙信俗文化常态化交流机制，搭建马仙信俗文化数字档案库，完善非物质文化遗产代表性传承人培育梯队，持续推动柘荣非遗走出闽东、联通海峡两岸，以民俗为纽带，持续深化两岸民间交流合作，绘就宁台同胞携手共进新图景。（文/潘文书 马启晨 袁婉萱 图/柘荣县融媒体中心）。
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